This project was my first packaging and rebranding project. I chose to rebrand this farm shop as it is one which is well known from where I'm from and wanted to promote their high quality produce.

 

My brief was to rebrand the farm shop and create packaging for their main produce (berries and jams). It was important that the packaging was eco-friendly but didn't have the stereotypical eco-friendly aesthetic.

 

Inspiration for the logo and packaging came from local history books of the area from the 1900's when the family first started producing berries on their farm.